ActiveCampaign makes it simple to change workflows without needing to leave the design template. For example: You can create e-mails straight within your workflow without needing to hop back and forth in between the automation and email campaign control panels. This sounds standard, however we found that half of the tools we checked lacked this back function.
The tool’s Split Action function lets you A/B test for everything: emails, wait times, SMS versus e-mail, or any sort of customized action you’ve produced within the tool. Split Action also lets you differentiate the types of deals people get based upon when they enter the workflow; this is a nice way to reward early risers throughout time-sensitive promos.
So, for circumstances, if somebody makes a purchase during the very first phase of a nurturing campaign, you can integrate the Goals tag to avoid the contact to the upsell or resell phase of a workflow. Achieving a goal is one of the start activates ActiveCampaign provides, so you can immediately include somebody to a brand-new workflow if they finish the workflow when they achieve the goal.
The tool also natively integrates with ActiveCampaign’s CRM software at the Pro strategy and greater. This provides you the capability to automate the sales pipeline by including into the CRM lineup once they have actually registered for a deal. You can appoint contacts to particular sales individuals. You can add relationship-driven jobs, or notes, so that you’re constantly in communication from marketing to sales.
Sadly, ActiveCampaign is still behind the market’s frontrunners in regards to its capability to publish content to social media, and to work within the tool to perform search market research, and to utilize search marketing information to enhance campaigns (something Pardot does in a genius style). ActiveCampaign does not provide an iOS or Android app, which is completely inappropriate.
In addition to that, they have the customer messages function. Using it you can send out targeted messages directly to your website visitors, for that reason enhancing the overall customer experience. ActiveCampaign pride themselves on their technique to helping you build significant connections with your consumers through their software application. And, while in the beginning glimpse pages such as the Control panel can appear a little busy and overly complicated, it’s not difficult to understand how useful it is to have all your information in one location.
If you are originating from a various e-mail marketing software application, ActiveCampaign offers to do the account migration free of charge. This may only be considered a con if you want a fast and basic e-mail solution. There are easier newsletter services out there, so you may wish to look somewhere else if this is all you require.
ActiveCampaign’s inbuilt CRM perfectly connect to all your email marketing data, allowing sales teams to act quickly. Functions like lead scoring and social data can likewise help to streamline your sales follow-up processes. Apart from sending emails, ActiveCampaign also allows you to set up landing pages, send SMS and personalized ‘Conversations’ to site visitors, and even handle how Facebook advertisements are displayed to contacts.
ActiveCampaign is a sophisticated tool, and getting acquainted with it takes a lot more work than other tools. Not to discuss the regular maintenance you’ll require to set up, monitor and optimize campaigns. If you only desire to establish fundamental email sequences (for instance, a welcome project), we ‘d advise more affordable choices like MailerLite or Criteria, which are far much easier to use.
Regrettably, there’s no totally free plan, and with a trial period of simply 14 days, they do not give you much time to examine whether it’s ideal for you. It’s truly tough to fault ActiveCampaign, not only do they offer nearly whatever you need within a newsletter marketing tool, however they do it very well.
One area that is slightly doing not have is the newsletter editor, not using an experience as slick as other tools out there, with a few worrying features that might be done better (like the revision history). The assistance is as promoted: friendly, handy and fast. Email and talk support are excellent, with an individual feel to the interactions.