ActiveCampaign makes it easy to change workflows without needing to leave the design template. For instance: You can produce emails straight within your workflow without needing to hop back and forth between the automation and email campaign control panels. This sounds standard, but we discovered that half of the tools we checked lacked this back function.
The tool’s Split Action function lets you A/B test for whatever: emails, wait times, SMS versus e-mail, or any kind of custom-made action you have actually created within the tool. Split Action also lets you separate the kinds of offers individuals get based on when they go into the workflow; this is a nice way to reward early risers during time-sensitive promotions.
So, for example, if somebody buys throughout the first phase of a nurturing campaign, you can integrate the Goals tag to avoid the contact to the upsell or resell phase of a workflow. Attaining an objective is one of the start activates ActiveCampaign offers, so you can immediately include somebody to a new workflow if they finish the workflow when they achieve the goal.
The tool likewise natively incorporates with ActiveCampaign’s CRM software application at the Pro plan and higher. This gives you the capability to automate the sales pipeline by including into the CRM lineup once they’ve signed up for a deal. You can assign contacts to particular sales individuals. You can add relationship-driven tasks, or notes, so that you’re continuously in communication from marketing to sales.
Unfortunately, ActiveCampaign is still behind the market’s frontrunners in regards to its capability to publish content to social networks, and to work within the tool to carry out search market research, and to utilize search marketing data to improve projects (something Pardot does in a genius fashion). ActiveCampaign doesn’t offer an iOS or Android app, which is entirely undesirable.
In addition to that, they have the customer messages function. Utilizing it you can send out targeted messages directly to your website visitors, for that reason optimizing the total client experience. ActiveCampaign pride themselves on their technique to assisting you construct significant connections with your clients through their software. And, while in the beginning glance pages such as the Dashboard can appear a little hectic and overly made complex, it’s not hard to understand how beneficial it is to have all your information in one place.
If you are coming from a various email marketing software, ActiveCampaign offers to do the account migration for totally free. This might just be thought about a con if you want a fast and simple e-mail solution. There are simpler newsletter services out there, so you might wish to look in other places if this is all you need.
ActiveCampaign’s integrated CRM effortlessly link to all your email marketing data, enabling sales teams to act rapidly. Functions like lead scoring and social data can likewise help to enhance your sales follow-up processes. Apart from sending out e-mails, ActiveCampaign likewise enables you to establish landing pages, send out SMS and personalized ‘Discussions’ to website visitors, and even manage how Facebook ads are displayed to contacts.
ActiveCampaign is an innovative tool, and getting familiarized with it takes a lot more work than other tools. Not to point out the routine upkeep you’ll need to establish, monitor and optimize campaigns. If you just wish to establish basic e-mail series (for instance, a welcome campaign), we ‘d advise more economical alternatives like MailerLite or Criteria, which are far much easier to use.
Unfortunately, there’s no totally free plan, and with a trial period of simply 2 week, they don’t provide you much time to evaluate whether it’s best for you. It’s truly hard to fault ActiveCampaign, not only do they offer practically everything you need within a newsletter marketing tool, but they do it extremely well.
One location that is slightly lacking is the newsletter editor, not offering an experience as slick as other tools out there, with a couple of niggling functions that might be done much better (like the revision history). The assistance is as marketed: friendly, valuable and fast. Email and talk support are terrific, with a personal feel to the interactions.